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Web Survey Bibliography

Title Research Gets Wired
Author Kavanagh, M.
Source Marketing Week, 21, 25, pp. 37-41
Year 1998
Access date 18.08.2003
Abstract The Internet is rapidly emerging as the Wild West of the market research world. Few in the industry doubt its long-term potential to reduce the cost and improve the quality of market research. But, as all the potential benefits of conducting research through this frontier medium are being debated, many fear that standards are being compromised in the headlong rush to exploit the Internet. The problem is that it is becoming cheap and easy for anyone - including respectable market researchers - to generate large volumes of responses to surveys conducted on the Internet. However, the Internet cannot deliver a representative sample of any population.
Year of publication1998
Bibliographic typeJournal article
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Web survey bibliography - Noncoverage & sampling (851)

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